Project - Food Clubs
The smile in the logo also leant itself nicely to doubling as a bowl shape which we had fun animating in different ways.
The client needed branding, a simple website and some good photography to sell the concept to potential investors and wholesale retailers.
Mission accomplished.
Ben Patten, founder of Farmdrop came to M.I. Design with an idea for a start-up - bringing sustainable store cupboard food to the masses, by allowing them to order direct from the wholesalers (at a big price reduction) as part of a 'food club'. The mother brand was called ‘good club’ so at the core of the branding is a sense of feeling happy about doing good for the planet.
Services
Branding
Art Direction
Pitch deck
Web visuals
