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Look Fabulous Forever


Look Fabulous Forever

LFF is a brand of make-up products created specifically for older women by Tricia Cusden. She was fed up of cosmetics companies advertising their anti-ageing products to women with no wrinkles in sight!

As a start-up with no collateral and no product, MI Design turned around a look and feel for print/digital/packaging and event design in a matter of weeks and was instrumental in getting LFF substantial funding to grow.

Within the first few months of launch, LFF's YouTube tutorials had over a million hits and Tricia had interviews on Women's Hour and BBC Breakfast.